Google My Business
Why should I care about Google My Business?
Google My Business seems almost like an unnecessary after thought. You've got your profiles on Facebook & Twitter. Maybe even you've gone as far as LinkedIn or Instagram. That's not enough, some people don't use social media, let alone is a friend or follows you. Last year with the release of the Pixel 4, Google has sold a combined amount of 4 Million phones.
When those users swipe left on their home screens they see a "Discovery" feed that is also used in the last major two Android builds which is comparatively half the American smartphone market. But, even if they use iPhones, Apple uses Google as their default search engine for web searches and Siri request. Just claiming your Google My Business account makes you have access to literally every person who owns a smartphone.
Using GMB gives you the ability to not just tell them when your open, but your services, your menu and then places that info and photos on Google Maps. Google has cataloged your business, are you going to let it gather information from your competitors and algorithms? Or are you gonna lean into these tools and dominate the market?
What can Google 'My Business' do to help
It gives you complete control of any of the information anyone see's about your businesses official Google Search Result.
You get the ability to respond to customer reviews
You get the ability of "Insights" to see what people do when they Google you.
The ability to post photos, videos and even virtual tours of your facility, or staff profiles.
Just like you can boost a post on Facebook, posting on Google My Business will allow you to makes your ads or offers into official Google Ads that can run in relevant or geolocated search results.
Let's go over your Google My Business Settings!
Google My Business is a free service that is growing as vital as Facebook. If you don't have one, you should! I'll tell you why and more in this 30 min free lesson all about what you need to get started.