Ever wish you had an R&D department?
Well good news, you can!
The epitome of successful corporations and enterprises is that encompassing phrase, "Well the boys in R&D have a lot going on!" It just sounds cool doesn't it? That there's a whole lab/department dedicated to getting the most out of your business and it's services.
New product design and development is often a crucial factor in the survival of a company. In a global industrial landscape that is changing fast, businesses must continually revise their design, voice and range of products.
So if you have the ability to just toss an idea to a R&D team what would it be? What could you do if you had the time to focus on the things that mattered, while still having a pipeline of new services and ideas, fully developed and ready to be released? Well don't ask anymore, do!
Research is "creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization, and analysis of information to increase understanding of a topic or issue.
Would that idea work?
How would it work?
But then what? Let me do the heavy lifting and research to see if a new product or services will get you your ROI. Or maybe you want to find out why your new product isn't selling so well. Whatever the task, Research is the first step!
New Product Development (NPD)
So we now know that there is gold in that idea, but how do we proceed?
New product development (NPD) covers the complete process of bringing a new product to market. A central aspect of NPD is product design, along with various business considerations. From the transformation of a market opportunity into the development to a product available for sale.
So what's a product or service that your customers couldn't live their lives without?